New USA Road Atlas

The 2012 Edition of Rand McNally’s Road Atlas. Photo credit: PRNewsFoto/Rand McNally.

Rand McNally has launched the 2012 edition of its USA Road Atlas.

The new edition features smartphone tags with mobile web links with enhanced road trip content for atlas users.

Says Dave Muscatel, CEO of Rand McNally:

“Americans rely on the Road Atlas each year to help them plan their travels and to keep as a just-in-case back up in their car. The new 2012 Road Atlas has some extras that travelers will find even more useful.”

The way the Road Atlas smartphone tags (also called QR codes) work is users scan them for destination content.

These tags show images, text and videos of attractions and activities.  Smartphone users can find out more and access to the free app at www.RandMcNally.com/QR.

Back in 1924, the first annual edition of Road Atlas was published.

This year’s Best of the Road trips are:

• A Shore Thing: Michigan’s Lake Michigan shore;
• From Pacific to Palms: A slice of Southern California;
• Head for Hill Country: The lush Hill Country of Texas;
• Cultivating New York: Canandaigua to Cooperstown, New York;
• Simply Sonoma: The backroads of Sonoma County, California;
• Seaside to Summit: Manchester to Bretton Woods, New Hampshire;
• Southern Charm: Rock Hill to Greenwood, South Carolina;
• Snow on the Eastern Shore: Ocean City to Baltimore, Maryland and
• A Pacific Northwest Passage: Portland and down the coast of Oregon.

Rand McNally is a popular source for for maps, directions and travel content.

The company’s products and services include: Interactive travel service, Tripology; America’s #1 Road Atlas; IntelliRoute truck routing software and GPS devices; TruckPC mobile communications solutions for the transportation industry; and the geography-based educational resources for the classroom.