What are the greenest brands in the United States? You might be surprised by the answer.
Recently, the international ImagePower Green Brands Survey identified emerging trends related to consumer perception and purchasing behavior of “green” products.
Says Annie Longsworth, global sustainability practice leader at Cohn & Wolfe:
“One of the interesting trends we’re seeing this year is the consumer recognition of what we’re calling ‘helper brands,’ which provide useful information to consumers. While preference for brands that are ‘in me, on me, around me’ is still prevalent, consumers also value brands that make going green easier for them through online tools, tips and other forms of engagement through communication.”
According to survey results, the Top 10 U.S. brands perceived to be the greenest are:
1. Burt’s Bees
2. Whole Foods
3. Tom’s of Maine
4. Trader Joe’s
5. Google
6. Aveeno
7. SC Johnson
8. Publix
9. Microsoft
10. Ikea
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